To achieve the prime purpose of launching a website and optimizing landing page it for search engines, it is important to track the progress and performance of the website and applications to get more leads. Google Analytics, which is integrated with Google’s marketing and advertising platforms and products is a significant tool to analyze the metrics periodically, track the progress, and leverage them to boost the performance of SEO, the foundation for branding a business online, and other important digital marketing to improve your business.
With the massive chunk of data that Google Analytic tools may provide, digital marketing companies can infer the effectiveness of their digital marketing strategies and bring about the most needed changes at an appropriate time. This consists of five sections- Real-time, Audience, Acquisition, Behaviour and Conversions to analyse and interpret the Google Analytics dashboard.
Real-time reports offer data on the details of the number of people on the site, details about them and their activities in the last 5 minutes, though some of them allow you to track upto the last 30 minutes. If you are publishing an important post and wish to create a sensation, you can actually track in real-time, the number of people reading the post and other details of their geographic location, sources of traffic, details about the page on your website that can attract more visitors, ad clicks, white paper download, video views, conversion rates, etc.
Under the Audience report, you can analyse data of the visitor and user based on a predefined set of parameters. To track and obtain Audience reports and thus analyse the response of your audience to your marketing campaigns, you have to actually define the audience in prior. The Active Users section under the Audience permits you to track the people who have visited the website in the previous weeks or that month. With this, you can measure the response and interest of the audience. The LifeTime Value report helps you gain insights on the value of users targeted and acquired through various mediums, say email marketing, organic, direct, social media, etc. . The cohort analysis helps you analyse data about users by grouping them as per a characteristic. You can analyse data about specific users from the User Explorer, the age and gender information from the demographic report, and further information on location, language, etc. can be derived. Other information like the retention rate of new users, the browser and OS that visitors commonly use, etc. can be acquired to measure the performance of the marketing campaigns and undertake remarketing when needed.
This section provides data about the sources of the traffic and audience and their where-abouts after getting into the website. You can get insights on the site that serves as a source to acquire a majority of users under the All Traffic section. Using data about Keywords, search queries, etc. you can evaluate the business performance with Google Ads. Using the Search Console section, you can infer details about organic traffic sources, about the performance of your paid campaigns from campaigns section and about traffic from Social media from the Social section.
This shall help marketers collect data about the activities of the visitor once they land on the site. The Behavior flow reveals the path of the user on the site, site speed to understand if loading times make a difference, site search about the usage of search function, Publisher about the monetization of the site, etc.
This provides heaps of information about SEO performance and related metrics. You can check the actions you have to track under the Goals section, and under the E-commerce, gain key insights and data on the sales, mode of transaction, etc.
At Cloudi5 Technologies, we help clients not just build a website but also provide SEO and Digital Marketing services, the performance and evaluation of which is done based on the key metrics provided by Google Analytics.