Nowadays, it has become extremely essential to manage and improve your business online reputation. This is because of the rise of search engine and capability of people to search you online and find out about your business. Even if there is something that you don’t want to show people, you can make changes in that.
Here are a few ways that can help you improve your business online reputation.
ASK YOUR CUSTOMERS TO WRITE REVIEWS
If you are an online business you have to be prepared for both positive and negative reviews. Just like positive review, negative review is also an unavoidable part of business because not every customer will be happy with your product or service. But, if you will not have lots of reviews the negative reviews will easily get noticed. So, to protect your business from such a situation always ask your happy customers to write positive reviews. You can share a link with them where you need the reviews to be posted. Not just reviews you can even ask the customers to post photographs of the products clicked on their smartphones.
LISTEN TO YOUR CUSTOMERS
Make your audience believe by your actions that you care what they are saying. For this, you can conduct surveys, check out ratings, read online buzz and more.
Whenever any customer has some issue or complaints about you online you should always provide quick response to the customer. Because if you will not respond to the complaint quickly the other customers online will think that you have a really poor customer service and it will even affect your reputation.
IMPROVE CUSTOMER RETENTION & LOYALTY
Try to make your customers happy by providing them some discount coupons and exclusive deals. Every customer expects honesty from the company so always provide correct information to the customers. Make feedback calls to the customers and show empathy for their experience. This will help you to improve customer retention and loyalty.
RESPOND PUBLICLY TO COMMENTS
Even though you know that the customers are wrong never make them feel that they are wrong in public. Apologise them in public and also offer them help. This will help the public to regain confidence and trust in you. Ask the customers if you can do something better to make them happy.
DON’T NEGLECT YOUR SOCIAL MEDIA ACCOUNTS
Once you have created a social media account, never allow it to remain inactive. Make sure you update your social media account on a daily basis. Keep posting content related to your business it will show that you are active on your social media account.
REMOVE ADS FROM YOUR WEBSITE
It is necessary to make sure that your website is not hurting your credibility. There may be certain designs or elements in your website that are making people think that your business is unreliable. You have to find out this as early as possible. If you are running any ads for other businesses get rid of them.
PRIORITIZE YOUR BLOG
If you want to make your online reputation better you need to improve your domain authority. Blogging is one of the best ways to improve the domain authority.
So, these were the few effective ways that you can implement to improve your business online reputation as a seller.