YouTube is trying to execute some changes which will collect the data from videos that are intended at younger users. For the ones who generate such content, the changes matter as they will inevitably affect the profits that YouTube creators earn from videos. Although YouTube has no other options to do these changes and they have no options but to conform with them. YouTube and Google were criticized last year for accumulating data from targeted videos of kids and using the data; they create targeted ads for younger viewers. According to the agreement with the Federal Trade Commission, YouTube or Google has declared the range of collecting the data.
YouTube clarifies that this will affect in early 2020. It has been confirmed by them that the changes will start to squash, and this will affect the creators all over the globe. However, YouTube has no option but to implement such rules. The content creators must get the idea of what is going on and what they should do to bound effect on the profit.
Everything YouTube Content Creators Should Know
The significant change of YouTube content creators to get the idea of the classification system. For moving further, it needs content creators to keenly organize as their contents are focused on kids or not. Made for kids that means anyone below 13 years. Any videos that imply to latest rules will take effect, and so YouTube will not be able to collect the data of users and display the generic ads instead. Such ads generate less revenue than targeted ones, and so they know how it may affect some creators. YouTube has discussed that they will share extra details in the coming months that how it aims to support the family content in the upcoming days.
The other point to focus is that “made for kids” does not affect the content that is directly intended at kids. If the content is targeted to large viewers but also attracts the younger audience, then it may still be classified as the “made for kids.” The reality is that it is prepared for a large audience is inappropriate. They have shown some of the examples of content that may affect including the themes, emphasis on characters of kids, games, or toys. As such, depiction does not define what for kids and what for not, but it is necessary to ensure that it may affect the large variety of topics like Fortnite and Minecraft videos.
Classification is the main and disadvantage for video creators is that they are leaving everything on creators. The burden will be on a creator to do it correctly and ensured that they might take actions against the creators if videos are not correctly classified. The positive thing is that classifying the video is too simple as it just about checking for kids’ options when adding YouTube studio details about the video.
Moreover, they must be attentive that gathering data should affect widely in large areas where a viewer can communicate with YouTube videos. For instance, videos that have tagged as made for kids will not receive comments or use the live chat. Also, the save to playlist and the notification bell not be available.