Adsense Marketing Cash Flow!
How You Can Use Adsense To Create Cashflow In Your Business!
Table of Contents
What is Google AdSense?............................................................................................................................5
How Google AdSense Works.......................................................................................................................6
How You Earn Money..................................................................................................................................8
How AdSense Can Help You Earn Extra Cash...............................................................................................9
How Much Will I Earn?..........................................................................................................................11
How Does Google AdSense Work?........................................................................................................12
It’s Easy!................................................................................................................................................13
It’s Fast!.................................................................................................................................................13
Work As Much or As Little As You Want....................................................................................................14
The Money is More or Less Passive.......................................................................................................14
You Can Do Something You Love – And Get Paid for It..........................................................................15
Easy Learning Curve...............................................................................................................................15
This is a ZERO Startup Cost Business!....................................................................................................16
You Can Get Started Now......................................................................................................................17
Where to Go From Here........................................................................................................................17
Google AdSense Makes Sense for Your Business!.....................................................................................19
For Advertisers..........................................................................................................................................20
How It Works.............................................................................................................................................23
The Basic Steps:..........................................................................................................................23
AdSense Products..................................................................................................................................24
Benefits of AdSense...............................................................................................................................25
 The most advertisers means..........................................................................................................25
The most robust targeting of any ad network.......................................................................................26
Contextual targeting..............................................................................................................................26
Placement targeting..............................................................................................................................26
Interest–based advertising....................................................................................................................26
Wide variety of ad formats....................................................................................................................27
Flexible ad controls................................................................................................................................27
Control how Google represents your inventory....................................................................................28
Manage how your ads are displayed.....................................................................................................28
Powerful reporting tools........................................................................................................................29
Performance reports.............................................................................................................................29
Google Analytics reports.......................................................................................................................29
Additional monetization solutions.........................................................................................................30
Google AdSense Has a Downside?.............................................................................................................30
#1: Illegitimate Websites.................................................................................................................31
#2: Confusing Advertising Tunnels...................................................................................................31
#3: Your success depends on successful SEO...................................................................................31
How You Earn Money................................................................................................................................32
Tips for AdSense Success.......................................................................................................................32
Guaranteed Success?.................................................................................................................................34
Potential Issues Google AdSense...........................................................................................................34
Getting the Most Out of Google Adsense..................................................................................................36
Setting Up Your AdSense Account.........................................................................................................36
Have questions..........................................................................................................................................38
IMPORTANT NOTES...................................................................................................................................39
Recap.........................................................................................................................................................40
How Much Will I Earn?..........................................................................................................................42
Help with Google AdSense....................................................................................................................43
Good luck with your Adsense Cash Flow!..............................................................................................45
What is Google AdSense?
Google AdSense takes internet marketing to the next level. It is a helpful
tool that allows website owners to select what types of ads are relevant for
their target market, allowing only the most relevant ads to appear. When
relevant ads appear on your website, or ads that interest/speak to your
specific target market, they are likely to click on those ads. And with Google
AdSense, you earn money for every time an ad is clicked. It really is that
easy!
In short, Google AdSense allows Internet marketers and website owners to
work together to ensure the best possible results from results driven
advertising. And do you want to know the best part about Google
AdSense?... It’s FREE!

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Rather than giving permission to advertisers of all varieties, Google Adsense
puts the power in your hands to choose which ads make the most sense for
you, your business and your target audience.
Google defines its AdSense program in the following way:
“Google AdSense is a fast and easy way for website publishers of all sizes to display
relevant Google ads on their website’s content pages and earn money. Because the
ads are related to what your visitors are looking for on your site – or matched to the
characteristics and interests of the visitors your content attracts – you’ll finally have
a way to both monetize and enhance your content pages.
It’s also a way for website publishers to provide Google web and site search to their
visitors, and to earn money by displaying Google ads on the search results pages.”
Google further hails AdSense as “The flexible, hassle-free way to earn
revenue online.”
So, is what they say really true? Does it really work and more importantly,
does it really work that well? The answer is, yes!
Google will pay you every time your site visitors click on an ad within your
site. That means that you get paid whether they end up purchasing
something from an advertiser or not. All they have to do is click in order for
you to get paid!
In addition, you can not only choose which kinds of ads will appear on your
site (as in relevant topics via keyword selection), but you also have the
ability to integrate them seamlessly into your site by completely customizing
the look of your Google AdSense ads. You have the ability to select a color
scheme, size of the ads and and placement specifications for the ads as well.
Google also makes it very easy to follow your AdSense success by providing
you with easy to read, easy to manage reports that show you which ads are
being clicked, how often they are clicked, and how much you are earning
with your AdSense account.
From an outside perspective, Google AdSense is, in both theory and reality,
a fantastic tool. So, it’s not just a self-proclaimed useful and effective way to
gain revenue for your business... It really is!
How Google AdSense Works
While Google AdSense is an extremely user-friendly tool, it can take some
time to figure out exactly how it works. You will need to become familiar
with all of its features, how they work and how they can best be used to
benefit your particular business, your business goals and your business
needs.
Let’s take a look at some of the most basic steps involved in Google AdSense
to better understand how it works.
#1. You choose what and where AdSense ads will appear.
You will carefully select and specify what kinds of ads you would like to
show up on your site as well as where on your site they will be placed.
Google will ask you for keywords about your business, products and/or
services that will help generate a topic or topics of ads that are
relevant to your business.
#2. Advertisers bid on ad placement in real-time.
Advertising space online is valuable real estate. That is why many
advertisers are willing to pay for quality placement. With Google
AdSense, the highest bidder always wins the spot. In other words, you
won’t find advertisers with
questionable businesses paying too much for advertising space, so the
bidding system helps separate the “good” advertisers from the “bad”
ones.
#3. You get paid based on clickthrus.
Google bills those who win the bids and pay for advertising space. You
then receive your payment based on the ads placed on your site and
when/how often your site visitors are clicking on them.
Many people find it hard to believe that there is no fee for creating a Google
AdSense account and allowing AdSense ads to be placed on your website.
But the truth is, they only pay you when the ads are being clicked, so if you
think about it, this method makes sense.
There is no need to pay them to advertise for others businesses. And in the
same vein, they don’t pay you for simply placing the ads. There has to be
positive activity in order for it to work on either end of the spectrum. The
advertisers decide how much they are willing to pay for their ads (to be
explored in Google AdWords) and you, as the one providing the advertising
space, benefit from the ads’ effectiveness.
AdSense is also more than just advertising. With Google AdSense, you can
choose to include one or all of their “products” as a way to increase your
profit-earning potential through targeted advertising. For example, you can
choose to place AdSense ads within your site (which are customizable and of
course, targeted); you can also choose to include AdSense searches within
your site (which help users and bring you a profit at the same time); or you
can choose to place Google AdSense ads in your feeds. It’s up to you which,
if not all, of these options you choose, but no matter how you look at it,
Google AdSense just makes sense for business.
Remember, the more you take advantage of Google AdSense products, the
more you will benefit from them!
How You Earn Money
Unlike the internet advertisements of old (largely banner ads, flashy boxes
and annoying pop-ups), you earn money each and every time your site
visitors click on a Google AdSense ad that is placed on or within your site.
They do not have to purchase something in order for you to earn a
commission. All they have to do is click!
You no longer have to worry about busy, distracting, (sometimes obnoxious)
internet ads crowding up your site. Instead, Google AdSense ads are text
ads, which are proven to have a much higher click-thru rate than traditional
banner ads. And in fact, there is much more to it. Google AdSense makes
making money easy!
If you are considering creating a Google AdSense account, here are some
tips for success:
Tip #1: Build a site with a professional look, tone and feel.
Your business depends on the effectiveness of your website, so make sure
it’s the best it can be from look and feel to messaging and ease of use. It’s
important to also note that Google does NOT accept sites that are created
using free domains, so be sure to register a unique domain through a
reputable service.
Tip #2: Your site should include valuable content.
Your site should include language that is not only relevant to your target
market, you’re your message should be enticing and provide valuable
information. You want to convince your customers how valuable you are, not
just hope they see it for themselves. On another note, Google will quickly
recognize if your site is not legitimate, so be sure that your business is up
and running to prove you are not just loading ads into your site to make
money.
Tip #3: Work on driving traffic to your site.
Proper SEO techniques and keywords are absolutely critical when trying to
top search engines. If you aren’t familiar with this process, be sure to learn
more. It will serve you well moving forward. No matter what, driving traffic
to your site is absolutely crucial for success.
Tip #4: Set up your Google AdSense account.
As previously noted, Google makes the entire process of setting up an
AdSense account extremely user-friendly. They will walk you through the
registration process and get you started with customizing and placing ads on
your site in no time. They even offer valuable help tools and resources as
you continue to grow and become more familiar with their products and
services.
Tip #5: Network! Network! Network!
Nothing is better than word of mouth, so reach out to friends, family, peers,
and colleagues to spread the word about your site. The more people who
visit, the more people who will click on ads… and the more money you will
make!
So what are you waiting for? Get out there and grow your business. Build a
quality site that looks and sounds great. Create a Google AdSense account
and watch the money roll through the door… and the mailbox! You’ll be
happy you did.
How AdSense Can Help You Earn Extra Cash
Advertising can be an extremely cost-effective way to grow your business…
if it’s done well. After all, its very purpose is to let others know about who
you are and what you do. The ultimate goal is to gain customers and
increase revenue through attractive images, catchy slogans and hopefully, a
quality product.
Whether you are a small business owner, Internet marketer, not-for-profit
organization or large corporation, advertising is a very critical part of what
you do.
There are many types of advertising to choose from, and depending on your
business and your product, some advertising outlets may be more beneficial
than others. From television to newspapers, billboards and radio, advertising
opportunities have historically run the gamut from small and inexpensive, to
large and exponentially costly.
The Internet, in all of its worldwide reaching glory, is the perfect place to
advertise for almost any business, as you have the best chance of reaching
the most people. And what’s more, you can target your market through
multiple tactics, including Search Engine Optimization (SEO), keywords, and
simply choosing when and where to place your ads. Much like you would
choose which magazine to run your advertisement in, you can often choose
which websites your ad will appear on, or which directories you will be listed
in.
For Google customers, there are many options for advertising, including:
 Google AdWords for those looking to create ads/advertise
 Google AdSense for those looking to include targeted ads on their
website(s) in order to earn money
Google’s advertising opportunities are perfect if you are looking to make
money without investing a lot… if any cash up front. When a business
chooses to place AdSense advertisements on their website, advertisers
benefit from relevant and targeted placement, making sure their advertising
only costs them money when it is actually working. What a novel idea, right?
It makes so much sense, yet often, advertising does NOT work this way.
Google will only charge an advertiser when their ads are being clicked. Every
time a web user clicks on a Google AdSense ad, the website owner who
placed it there receives a commission and the advertiser is charged for the
click. It’s one, big interconnected web of logical advertising that benefits
everyone involved.
So, how is Google AdSense good for advertisers? It’s a simple advertising
solution. It’s effective. It allows for maximum exposure to a targeted
audience who are inherently ingratiated toward your product and/or service.
And the bottom line is that it really does work! Most importantly, it helps us
all increase sales and ultimately, make more money.
For advertisers, of course you pay for your ads (but an extremely low fee)
but the benefit of increasing visibility and gaining new customers from those
ads far outweighs the minimal cost. Afterall, that is the very purpose of your
advertising in the first place, isn’t it? So take advantage of this extremely
cost-effective advertising outlet and let Google AdSense help you along your
journey to growing your business and your revenue stream!
How Much Will I Earn?
Of course the most pressing question that comes to mind when considering
using Google AdSense is “How much money will I earn?” Well, according to
Google, “There's no precise answer, because your earnings will depend on a
number of factors.”
Factor #1: The type of ads on your pages.
AdSense allows you to “display ads that are paid when users click them or
when users view them.” Advertisers (through Google) participate and
compete in an auction and the “[Google] system automatically selects [the
ads that] will generate the most revenue for you...”
Factor #2: The pricing of ads on your pages.
Googles says it best, “Not all ads are priced the same, so factors such as
changing advertiser budgets, your specific content, and the ads your users
choose to click will cause your earnings to vary even from day to day.”
Factor #3: How many AdSense products you use.
AdSense is more than just ads. You can earn money by choosing to display
ads on your website, provide search functions generated by AdSense to your
users, display ads in feeds and much, much more.
The only sure fire way to find out how much profit you will generate by using
Google AdSense is to actually sign up for an account and put it to work. As
we have said before, it is absolutely free, so why not try it?
The bottom line is that Google AdSense will give you a better chance at
earning revenue through advertising than traditional ways of doing so, like
drumming up advertisers yourself.
Imagine working in your spare time, doing something you love and getting paid for
it. You can do all this from home from the comfort of your computer. Just 10 years
ago, this wouldn’t have been possible. But today it is. It’s as easy as it sounds. You
can do everything described above by creating a website and selling advertising
through Google AdSense.
How Does Google AdSense Work?
Google AdSense is a program that allows you to easily put advertising on your
website and get paid for it. You don’t need to negotiate with vendors, you don’t
need to write any complex code, you don’t even need to create banner ads or write
any advertisements.
Here’s how it works:
Someone comes to your website, on which you’ve put your Google AdSense
advertisement. Google looks at your website and decides what kind of ads to serve.
It basically “reads” your website, looks through their list of advertiser and picks out
several that they believe would interest your visitor.
Your visitor comes to your website, browses your site and sees that ad. If they click
on that ad, then Google gets paid by that advertiser for the click. They then collect
a small commission and give you the rest of the money.
It’s a win / win / win for everyone because the visitor gets to see another site
they’re interested in, Google gets paid, the advertiser gets targeted traffic and you
get fast, easy cash in your bank account!
It’s Easy!
There’s a lot of stigma around working from home. Society has instilled the belief
that it’s hard, that only a select handful of people can make money from home.
That setting your own hours and being your own boss is the platinum dream to
strive for, that few can actually achieve in reality.
It’s just not true! Working from home and making money from home can be a piece
of cake – Especially with a tool like Google AdSense!
It’s Fast!
The moment you start getting traffic to your website is the moment you start
getting paid. Most people don’t realize how easy it really is to start getting traffic to
a website.
Once visitors start trickling in, you’ll quickly make your first dollar. After your first
dollar online, you’ll make your first ten, then your first hundred, and in not too
much time you'll have your first thousand.
What’s great about Google AdSense is that you start seeing progress immediately.
Sure, you might start out making only a dollar, but it’s great to see that what
you’re doing is working already.
Compare this to other online business models. For example, if you were selling
ergonomic chairs online, you’d first have to stock merchandise, setup a merchant
account and billing system, do your advertising – Then wait and wait and wait until
someone is willing to make a $600 purchase.
Not so with AdSense – The moment anyone just clicks on a link, you get paid right
then and there. Since you don’t have to wait until someone pulls out their credit
card (which is a much higher commitment on their part) you’ll start getting paid
almost immediately.
Work As Much or As Little As You Want
Want to get paid more? Then work more. Want to just have a fun, profitable project
on the side? Then work less!
What’s great about AdSense is that there’s no obligation whatsoever. It’s not like
having an employer that’s asking you to get a certain amount of clicks per month –
It’s entirely up to your own personal discretion how much or how little you want to
make, how much or how little you want to work.
You set your own hours, your own dates, and your own vacations. Of course, the
more you work the more you’ll make. The amount of work you want to do is
completely up to you.
The Money is More or Less Passive
The money you make is more or less passive income – Meaning that once you put
the work in, you’ll get paid whether you do more work or not.
It’s not 100% passive – If you have your website making $1,000 a month, that
amount will gradually go down over the course of a year or two if you don’t put any
new content up.
But could you take a 3 month vacation to France while continuing to get paid and
not putting any work in? Absolutely! In fact, you could easily take a 3 month
vacation without taking a hit on your income.
Could you build a business, get a day job and effectively be getting paid double –
While putting just a couple of hours a week into maintaining your income? Of
course!
The income you’ll make from AdSense is about 90% passive. You can leave it for a
period of months and you could do almost no work on it and it will keep coming in.
It takes just a little bit of work to maintain it at its current level or just a bit more
work than that to have it continue to increase.
You Can Do Something You Love – And Get Paid for It
What are your passions or hobbies? If you could get paid for anything, what would
it be?
One thing about AdSense is that you can make money promoting just about any
kind of website. If your passion is fly fishing, you could easily create a fly fishing
website, put AdSense on it and get paid for it.
If your passion is health, you can get paid for that as well. Even if it’s something
obscure – Like how to raise a Rottweiler, you can get paid for that too.
Just about any topic you’re interested in, that others might be interested in as well,
you can make money from through Google AdSense. In other words, you can make
passive income from your own home doing what you love to do. Any topic that
you’re passionate about, you can make money from.
Easy Learning Curve
Unlike many other internet businesses, Google AdSense has a very easy to follow
learning curve.
A typical business’s learning curve could take you up to 6 months – Maybe even
longer before you make any money. You have to learn how to sell, how to write
marketing copy, how to collect money, how to get traffic, how to merchandise, how
to manage, etc.
Fortunately, you won’t have to go through such a steep learning curve. With Google
AdSense, you can start making money within your very first week.
The learning curve is very easy. Learning how to install Google’s code takes about
30 minutes. Getting traffic and getting paid might take you a week to learn. Apart
from that, there’s very few skills you need to learn.
Then you’re off towards making however much you want to make!
This is a ZERO Startup Cost Business!
Most other internet businesses have huge startup costs. A typical internet business
would cost $1,000+ to startup - sometimes as much as $10,000 and up. Initial
merchandise, merchant accounts, shopping carts, etc all cost a fair amount of
money to get started with.
With AdSense, your startup cost is quite literally zero. Web hosting and a domain
name do cost money – About $10 each – But even those are optional if you choose
to hose your sites on a Blogger or Wordpress site.
For under $50, you can start making money online today. In no other time in
history has this been possible. There’s literally no reason not to get started today.
Rinse and Repeat
There’s no limit to how many times you can rise and repeat the AdSense profit
formula. Unlike, say, a chair business where you’d be starting competition with
yourself, with Google AdSense you can literally start as many different websites as
you want.
If you’ve started a successful Fly Fishing website making $500 a month, you could
just as easily start a website about internet marketing and make another $500 a
month.
However many times you choose to rinse and repeat is at your own discretion.
How You Get Paid
Google sends you a check once a month with the total amount of money you’ve
earned from Google AdSense.
If you’ve been making $10 a day, at the end of the month Google will send you a
check for $300.
You don’t need to fill out tax forms until you’ve made a certain amount of money.
There’s no payment processing system you need to setup. Getting paid is fast, easy
and intuitive.
You Can Get Started Now
With many businesses, you have to wait weeks or months before you can start
earning your first dollars:
First, you have to incorporate, which could take up to a month. Then you need to
get your merchant accounts and payment processors online, which could take
another 2-4 weeks. Then you need to get your products ready, which could take
weeks. The wait times pile up on and on while you’re shelling money out of your
own pocket to cover expenses.
With Google AdSense, there’s no such wait times. All you need to do is start your
website now and start getting some traffic.
The moment you start getting traffic is the moment you start getting paid. This
could take as little as one week before you start seeing money come into your bank
account!
Where to Go From Here
Now you know how easy, fast, cheap and profitable AdSense is. As I’ve mentioned,
the learning curve is low – But there is a learning curve.
The first step is to make a decision now that you’re going to make this happen for
yourself. It’s unfortunate that so many people get started on the path of making
money from home only to never take action.
Don’t let that happen with you.
You can make money from home. It isn’t’ difficult, but you do have to make a
commitment. Follow through.
Once you’ve made the decision, the next step is to educate yourself on the
technical how-to’s of starting a Google AdSense website that makes money.
Specifically, you need to learn:
1. How to choose a profitable niche.
2. How to build a simple website.
3. How to create content that’s compelling.
4. How to install the Google AdSense ads.
5. How to get people to click on your AdSense ads.
6. How to get traffic to your website.
Once you’ve learned these 6 things – Which take literally about a week to learn –
Then you’re ready to start making money from AdSense. Once you’ve had your first
profitable website, it’s as easy and rinsing and repeating!
In this report, you’ve learned the basics of what Google AdSense is, how it works
and why it’s both easier and faster than many other business models. Now it’s take
to take the next steps and educate yourself further – And then take action on
actually making money on the internet.
Google AdSense Makes Sense for Your Business!
Google AdSense is a great way to make money for your business. Not only is
Google a more than reputable company, (arguably, one of the most wellknown
and trusted in the world) so you can trust their services, but the
AdSense program is one of their most user-friendly and cost-effective
offerings to date.
Have you ever clicked on an advertisement on the web? If you have, you are
not alone. Millions of internet users “navigate” the web via clickthroughs,
links and advertisements each and every second of every day. Across the
world, this has become how we communicate, do business, shop, trade,
exchange and enjoy.
Google AdSense is an extension of that reality and helps internet business
owners and users alike generate an interconnected “web” of relevant
information and helpful content that in the end will help you make more
money.
And who doesn’t want to make more money?!
If Google AdSense seems like a fast, easy way to earn money, that’s
because it is!
The folks at Google seem to not only understand the modern internet
business landscape, they are one of the major driving forces behind it. From
products and services for the everyday web browser, to advanced business
tools for internet marketers, Google helps you make your internet dreams
come true!
Google AdSense allows business owners and website managers to monetize
their websites with an additional revenue stream… targeted advertisements
that are seamlessly integrated into the site. You simply dictate your target
market, enter keywords, and Google generates criteria for relevant
advertisements that will be placed within your site. You can even choose to
have the ads match your website color scheme and where the ads will be
placed.
Once Google AdSense is implemented in your site, you will immediately
begin earning money. How? Every time one of your site visitors clicks on an
ad, you get paid. With AdSense, if you know your target market, understand
who they are, what they want and then speak to those things, you are
primed for success. AdSense takes this concept one step further by paying
you for acknowledging these things.
Unlike other internet advertisement opportunities, you get paid for
clickthrus. In other words, you will get paid every time someone clicks on an
ad. They are not required to make a purchase from that particular advertiser
in order for you to get paid. Refreshing, isn’t it?
So, if you are interested in making some additional revenue for your
business, consider implementing Google AdSense. It’s fast, it’s easy and
best of all, it makes “cents”!
For Advertisers
Advertising can be an extremely cost-effective way to grow your business…
if it’s done well. After all, its very purpose is to let others know about who
you are and what you do. The ultimate goal is to gain customers and
increase revenue through attractive images, catchy slogans and hopefully, a
quality product.
Whether you are a small business owner, Internet market, not-for-profit
organization or large corporation, advertising is critical.
There are many types of advertising to choose from, and depending on your
business and your product, some advertising outlets may be more beneficial
than others. From television to newspapers, billboards and radio, advertising
opportunities have historically run the gamut from small and inexpensive, to
large and exponentially costly.
The Internet, in all of its worldwide reaching glory, is the perfect place to
advertise for almost any business, as you have the best chance of reaching
the most people. And what’s more, you can target your market through
multiple tactics, including Search Engine Optimization (SEO), keywords, and
simply choosing when and where to place your ads. Much like you would
choose which magazine to run your advertisement in, you can often choose
which websites your ad will appear on, or which directories you will be listed
in.
For Google customers, there are many options for advertising, including:
 Google AdWords for those looking to create ads/advertise
 Google AdSense for those looking to include targeted ads on their
website(s) in order to earn money
The purpose of this report is to explore the benefits of AdSense and how you
can not only earn a profit from using it, but how to make the most out of
your AdSense account.
Google AdSense takes internet marketing to the next level. It is a helpful
tool that allows website owners to select what types of ads are relevant for
their target market, allowing only the most relevant ads to appear. When
relevant ads appear on your website, or ads that interest/speak to your
specific target market, they are likely to click on those ads.
With Google AdSense, you earn money for every click. It’s that easy!
In short, Google AdSense allows Internet marketers and website owners to
work together to ensure the best possible results from results driven
advertising.
And the best part about Google AdSense? It’s FREE!
Rather than giving permission to advertisers of all varieties, Google Adsense
puts the power in your hands to choose which ads make the most sense for
you, your business and your target audience.
Google defines its AdSense program in the following way:
“Google AdSense is a fast and easy way for website publishers of all
sizes to display relevant Google ads on their website’s content pages
and earn money. Because the ads are related to what your visitors are
looking for on your site – or matched to the characteristics and
interests of the visitors your content attracts – you’ll finally have a
way to both monetize and enhance your content pages.
It’s also a way for website publishers to provide Google web and site
search to their visitors, and to earn money by displaying Google ads
on the search results pages.”
Google further hails AdSense as “The flexible, hassle-free way to earn
revenue online.”
Here’s how Google claims that you will benefit from AdSense:
 “Get paid for displaying targeted Google ads on your site.”
As we’ve already discussed, Google will pay you every time your site
visitors click on an ad within your site.
 “Customize ads to match your site’s look and feel.”
Not only can you choose which kinds of ads will appear on your site, you
have the ability to integrate them seamlessly by selecting a color scheme,
size and placement specifications.
 “Track your success with online reports.”
Google makes it very easy to follow your AdSense success by
providing you with easy to read, easy to manage reports that show
you which ads are being clicked, how often and how much you are
earning with your AdSense account.
From an outside perspective, Google AdSense is, in both theory and reality,
a fantastic tool. So, it’s not just a self-proclaimed useful and effective way to
gain revenue for your business... It really is!
How It Works
While Google AdSense is an extremely user-friendly tool, it can take some
time to figure out. You will need to become familiar with all of it’s features,
how they work and how they can best be used to benefit your particular
business, goals and needs.
The Basic Steps:
Let’s review some of the most basic steps to understanding how it works.
1. You choose what and where AdSense ads will appear.
You will carefully select and specify what kinds of ads you would
like to show up on your site as well as where on your site they
will be placed.
2. Advertisers bid on ad placement in real-time.
Advertising space online is valuable real estate. That is why
many advertisers are willing to pay for quality placement and
with Google AdSense, the highest bidder always wins the spot.
3. You get paid based on advertising placement.
Google bills those who win and pay for advertising space. You
then receive your payment based on the ads placed on your site.
Again, it is important to reiterate that there is no fee for creating a Google
AdSense account and allowing AdSense ads to be placed on your website.
The advertisers decide how much they are willing to pay for their ads (to be
explored in Google AdWords) and you, as the one providing the advertising
space, benefit from the ad placement.
AdSense Products
AdSense is more than just advertising. With Google AdSense, you can
choose to include one or all of the following products to increase your
profit-earning potential through targeted advertising:
 AdSense ads (which are customizable and of course,
targeted)
 AdSense searches (These search boxes are meant to help
users and can earn you money!)
 Display AdSense ads in feeds.
The more you take advantage of Google AdSense products, the more
you will benefit from them!
Benefits of AdSense
There are many obvious benefits of AdSense and if it sounds too good to be
true, we promise you, it’s not!
Here are a few of the benefits of AdSense according to Google:
 The largest pool of advertisers.
AdSense gives you access to Google's large advertiser pool without
having to maintain individual relationships.
With AdSense, you don’t have to seek out advertisers who reluctantly
and rarely purchase space. You have complete access to those who
are not only willing, but seeking to advertise themselves.
 The most advertisers means:
o More competition for your inventory
o More relevant ads
o Ads for all your online content
Not only can you choose relevant ad topics for your website, you can
customize relevancy by each page/section of your website as well,
ensuring the best possible chance for the highest number of
clickthroughs.
The most robust targeting of any ad network.
AdSense's innovative targeting options allow advertisers to more
precisely reach their desired audiences on your site — meaning more
revenue for you and a better experience for your users.
AdSense is mutually beneficial for both you and the advertisers, but
you are also benefiting your users by helping them find additional
products and services they need.
Contextual targeting
AdSense displays ads related to the content of your page.
This makes it more likely that your site visitors will click on these ads,
making them lucrative for you and the advertiser.
Placement targeting
An advertiser can target your site based on demographics, vertical,
geographic location, or URL.
Targeting is critical for both your business and the advertisers who will
compliment you.
Interest–based advertising
An advertiser can show ads based on your users' interests and
previous interactions with that advertiser.
Again, targeting is key. And believe me, the internet is much smarter
than we are!
Wide variety of ad formats
AdSense isn't just for websites. Earn additional revenue by displaying
ads on these places:
o Site search results
o Mobile web pages
o Feeds
o Parked domains
o Mobile applications
o Videos
o Online games
o TV inventory
You can place Google AdSense ads just about anywhere you are
willing. And remember, the more ads you allow, the more likely you
are to make money. Just remember to keep it relevant and as
always… targeting is key!
Flexible ad controls
Protect the value of your brand and ensure a positive user experience
by choosing how ads are displayed on your site.
While you want to include multiple Google AdSense Ads to make it the
most beneficial, you will have to be careful not to over saturate your
site. You don’t want to appear too ad driven, or “salesy”, as this can
be a turn off for potential customers.
Control how Google represents your inventory.
o Choose how advertisers can target your site
o Block advertisers by URL or category
o Block third-party ads or certified ad networks
You have the power to filter the ads placed on your site. Be sure to
manage this wisely, keeping out any questionable ads or unrelated ads
that may slip through the cracks. While this isn’t likely, it can happen
so just be sure to pay close attention.
Manage how your ads are displayed.
o Choose which ad formats you accept.
o Customize your ads to match your site's look and feel.
Customizing is key, as you don’t want ads to appear out of place.
However, be careful not to make the ads blend in too much, as they
should still stand out in order to grab the attention of site visitors.
Powerful reporting tools.
Detailed reports help you identify opportunities to make more money.
AdSense offers more than just advertisements. It is a powerful tool
and also provides additional functionality that gives you important
information regarding how to best benefit from it.
Performance reports
o Earnings by specific day or date range
o Earnings by page, domain, or ad unit
o Clicks, CTR, and eCPM
Google AdSense allows you to follow your earnings so you can clearly
see just where and how your AdSense ads are being successful.
Google Analytics reports
o Earnings by user visits
o Earnings by user location, browser type, and referring source
o Traffic by AdSense impressions, clicks, and revenue
In addition to Google AdSense, Google Analytics is a remarkable
complementary service that will let you know the trends of your
website traffic as well as ad impressions and click thrus. This is a great
and useful tool as well.
Additional monetization solutions.
Google's suite of publisher monetization solutions support your ad
sales business as it grows.
Google offers many additional, complementary services to enhance
your Google AdSense account and overall experience.
1.
o Monetize new media and platforms
o Optimize yield from multiple ad networks
o Manage your directly sold inventory
Google AdSense Has a Downside?
While it is true the AdSense can prove to be extremely profitable and
beneficial for website publishers and advertisers alike, it does (like anything
else) have its down side.
#1: Illegitimate Websites.
Many online “business owners” are not “business owners” at all. They
simply want to make easy money, thru services and programs like
Google AdSense. These so-called “business owners” put together less
than legitimate websites that have one sole purpose – to house
advertisements that will turn a profit with every click-thru.
While this is not necessarily Google’s fault, it has become a problem
and the web is full of these fake sites, making it even more difficult to
hard-working business owners like yourself to prove that your business
is not only trustworthy, but your advertisers can be trusted as well.
#2: Confusing Advertising Tunnels
Because almost anyone can create an AdSense account, they can
advertise anything. While not all AdSense advertisements lead users
through a web of confusion, some do. This less than honest approach
to AdSense can not only be confusing, but frustrating and annoying for
those of us trying to earn an honest living and truly help our
customers.
#3: Your success depends on successful SEO
Search Engine Optimization (SEO) is important for your site and it is
important for your ads. Why? Because SEO is how you get users to
your site. Without it, how will they find you? And, so goes your traffic,
so goes your click-thru rate. The higher the volume of traffic, the
higher the click-thru rate for your site. One truly is dependent upon
the other.
Even with these potential downfalls, Google AdSense can be an extremely
lucrative venture for your business. You just have to make sure you are
using it correctly and being careful not to fall into any of the traps mentioned
here.
How You Earn Money
Unlike the internet advertisements of old (largely banner ads), you earn
money each and every time your site visitors click on a Google AdSense ad
that is placed on or within your site. They do not have to purchase
something in order for you to earn a commission.
As long as they click on one of your ads, Google will pay you.
You no longer have to worry about busy, distracting, (sometimes obnoxious)
banner ads crowding up your site. Google AdSense ads are often text ads,
which are proven to have a much higher click-thru rate than banner ads.
And in fact, there is much more to it. Google AdSense makes making money
easy!
Tips for AdSense Success
Let’s break it down a bit more with these tips for AdSense success.
1. Build a content driven site with a professional look, tone and
feel.
It’s important to note that Google does NOT accept sites that are
created using free domains, so be sure to register a unique domain
through a reputable service.
2. Your site should include valuable content.
Google will quickly recognize if your site is not legitimate, so be
sure that your business is up and running to prove you are not just
loading ads into your site to make money.
3. Work on driving traffic to your site.
Proper SEO techniques and keywords are absolutely critical when
trying to top search engines. If you aren’t familiar with this process,
be sure to learn more. It will serve you well moving forward.
4. Set up your Google AdSense account.
As previously noted, Google makes the entire process extremely
user-friendly. They will walk you through the registration process
and get you started with customizing and placing ads on your site
in no time.
5. Network! Network! Network!
Nothing is better than word of mouth, so reach out to friends,
family, peers, and colleagues to spread the word about your site.
The more people who visit, the more people who will click on ads…
and the more money you will make!
Guaranteed Success?
Google AdSense seems like a fast, easy way to earn money. Right?
That’s because it is!
All you have to do is understand how it works. It’s like anything else. Your
business can only be successful if you understand the ins and outs. If you
know your target market, understand who they are and what they want and
then speak to those things, you are primed for success!
The same goes for AdSense.
All you have to do is understand what it is, how it works, and put it to work
for you.
Potential Issues Google AdSense
While it is true the AdSense can prove to be extremely profitable and
beneficial for website publishers and advertisers alike, it does (like anything
else) have its down side.
Issue #1: Overcrowding the web with less than legitimate sites.
Many online “business owners” are not “business owners” at all. They are
people who were mesmerized by the spell of the potential for easy money,
thru services and programs like Google AdSense.
These so-called “business owners” put together less than legitimate websites
that have one sole purpose – to house advertisements that will turn a profit
with every click-thru.
While this is not necessarily Google’s fault, it has become a problem and the
web is full of these fake sites, making it even more difficult to hard-working
business owners like yourself to prove that your business is not only
trustworthy, but your advertisers can be trusted as well.
Issue #2: Confusing Links and Advertising Tunnels
Because almost anyone can create an AdSense account, they can ultimately
advertise anything. That being said, some (not all) AdSense advertisements
lead users through a web of confusion, leading them to third-party websites
run by affiliates, rather than a website that was originally what the user was
looking for.
This less than honest approach to AdSense can not only be confusing, but
frustrating and annoying for those of us trying to earn an honest living and
truly help our customers.
Issue #3: Your success depends on successful SEO
If you aren’t yet familiar with how to tackle Search Engine Optimization, you
should get a move on. Not only is SEO important for your site, it is important
for your ads. Why? Because SEO is how you get users to your site. Without
it, how will they find you? And, so goes your traffic, so goes your click-thru
rate. Remember - the higher the volume of traffic, the higher the click-thru
rate. One truly is dependent upon the other.
Even with these potential issues, Google AdSense can be an extremely
lucrative venture for your business. You just have to make sure you are
using it correctly and be careful not to fall into any of the traps mentioned
here.
Getting the Most Out of Google Adsense
Here are some guidelines that will let you know if you are approaching
Google AdSense in the best way:
 If you are thinking about starting a business, but are unsure of how to
attract potential advertisers.
 If you are a new business owner and looking to Google AdSense to
help gain some initial revenue.
 If you are an established business owner looking to Google AdSense to
help gain additional revenue.
Setting Up Your AdSense Account
Once you create your Google AdSense account, you will receive an email
from the Google AdSense team. Let’s take a look at the message you will
receive and discuss a few of the points contained in the email:
-----------------
Congratulations! Your Google AdSense application has been approved. You
can now activate your account and get started with AdSense in minutes.
We will now see Google take us through the process of setting up your
account.
STEP 1: Sign in to your account.
Please visit https://www.google.com/adsense?hl=en_US and sign in using
the email address and password that you submitted with your application. If
you've forgotten your password, visit
http://www.google.com/adsensepassword for assistance.
STEP 2: Generate and implement the AdSense code.
Click on the 'AdSense Setup' tab, then follow the guided steps to customize
your code. When you've reached the final step, copy the code from the 'Your
AdSense code' box and paste it into the HTML source of your site.
If you don't have access to edit the HTML source of your pages, contact your
webmaster or hosting company.
In order for AdSense to work, you must build the unique AdSense code into
your website. This is essential for the program to function.
Not sure how to add the code to the HTML source of your page? Our Code
Implementation Guide can walk you through the process…
Once the code is implemented, Google ads will typically begin appearing
within minutes. However, if Google hasn't yet crawled your site to determine
its content, you may not notice relevant ads for up to 48hours.
As soon as you start generating and running ads on your site, you will be
able to track your results.
STEP 3: See the results.
After you've started running AdSense, you can see your earnings at any time
by visiting the Reports tab in your account. To learn more about what to
expect from your earnings, visit <link>
For a quick overview of your reports and the 5 steps to getting paid, view
our Payments Guide.
In addition to walking you through the set up process, Google then goes on
to provide you with helpful tips and links to ensure you understand Google
AdSense to the fullest.
Have questions? Find answers in the following resources:
- The AdSense Help Center, containing demos, guides, and answers to
common questions: https://www.google.com/adsense/support?hl=en_US
The AdSense Help Center will guide you through everything AdSense, from
user error to questions about ad placement and customization, the Help
Center has it all!
- The AdSense Help Forum, an online community of publishers:
http://groups.google.com/group/adsense-help
The AdSense Help Forum is a great place to go to talk to other website
publishers. Here you can discuss questions, concerns or even successes with
other publishers by posting and/or commenting on other’s posts.
- The AdSense Blog, with all the latest news and tips about AdSense:
http://www.adsense.blogspot.com
The AdSense Blog is a great place to go to receive the latest news and
updates about AdSense and its latest announcements.
IMPORTANT NOTES:
Want to test your ads? Please don't click on them! Clicking on your
own ads is against the AdSense program policies
(https://www.google.com/adsense/policies?hl=en_US).
This is extremely IMPORTANT. You cannot - must not - click on your own ads
in order to turn a profit from Google AdSense. It is not only against program
policies, it is ethically wrong and more than frowned upon. In fact, you can
and will be caught, so please, be honest and respect the terms required of
you.
You can add the AdSense code to a new page or site at any time.
There's no need to inform us or update your account when you do. Just
please make sure that you only display code on pages that comply with our
program policies.
Just because almost anyone can use AdSense does not mean it is a free-forall.
There are important guidelines to consider on when and where to place
your ads, and while they are extremely unlimited, there are some limitations
that are to be followed and respected.
Welcome to Google AdSense. We look forward to helping you unleash the
full potential of your website.
So, as you can see, Google AdSense is extremely easy to implement and
even when you have questions, the Google AdSense Team offers additional
help and ongoing support.
Recap
There are many benefits of Google AdSense and if it sounds too good to be
true, I promise you, it’s not! Here are a few of the benefits of Google
AdSense:
 The largest pool of advertisers.
With AdSense, you have complete access to those who are not only
willing, but also seeking to advertise themselves.
 A customized solution.
Not only can you choose relevant ad topics for your website, you can
customize relevancy by each page/section of your website as well,
ensuring the best possible chance for the highest number of clickthrus.
 The most robust targeting of any ad network.
AdSense is mutually beneficial for both you and the advertisers, but
you are also benefiting your users by helping them find additional
products and services they need.
 Contextual targeting
This makes it more likely that your site visitors will click on these ads,
making them lucrative for you and the advertiser.
 Placement targeting
Targeting is critical for both your business and the advertisers who will
compliment you.
 Interest–based advertising
Again, targeting is key.
 Wide variety of ad formats
You can place Google AdSense ads just about anywhere you are
willing. And remember, the more ads you allow, the more likely you
are to make money. Just remember to keep it relevant.
 Flexible ad controls
While you want to include multiple Google AdSense Ads to make it the
most beneficial, you will have to be careful not to over saturate your
site. You don’t want to appear too ad driven, or “salesy”, as this can
be a turn off for potential customers.
 Control how Google represents your inventory.
You have the power to filter the ads placed on your site. Be sure to
manage this wisely, keeping out any questionable ads or unrelated ads
that may slip through the cracks. While this isn’t likely, it can happen
so just be sure to pay close attention.
 Manage how your ads are displayed
Customizing is key, as you don’t want ads to appear out of place.
However, be careful not to make the ads blend in too much, as they
should still stand out in order to grab the attention of site visitors.
 Powerful reporting tools
AdSense offers more than just advertisements. It is a powerful tool
and also provides additional functionality that gives you important
information regarding how to best benefit from it.
 Performance reports
Google AdSense allows you to follow your earnings so you can clearly
see just where and how your AdSense ads are being successful.
 Google Analytics reports
In addition to Google AdSense, Google Analytics is a remarkable
complementary service that will let you know the trends of your
website traffic as well as ad impressions and click thrus. This is a great
and useful tool as well.
 Additional monetization solutions.
Google offers many additional, complementary services to enhance
your Google AdSense account and overall experience.
How Much Will I Earn?
Of course the most pressing question that comes to mind when considering
using Google AdSense is…
How much money will I earn?
Well, according to Google:
“There's no precise answer, because your earnings will depend on a
number of factors.”
Those factors include the following:
1. The type of ads on your pages.
AdSense allows you to “display ads that are paid when users click them or
when users view them.” Advertisers (through Google) participate and
compete in an auction and the “[Google] system automatically selects [the
ads that] will generate the most revenue for you...”
2. The pricing of ads on your pages.
Googles says it best:
“Not all ads are priced the same, so factors such as changing advertiser
budgets, your specific content, and the ads your users choose to click will
cause your earnings to vary even from day to day.”
3. How many AdSense products you use.
AdSense is more than just ads. You can earn money by choosing to:
 Display ads on your website
 Provide search functions generated by AdSense to your users
 Displaying ads in feeds.
 More!
The more AdSense products you use, the more you will increase your
potential earnings.
The only sure fire way to find out how much profit you will generate by using
Google AdSense is to actually sign up for an account and put it to work. As
we have said before, it is absolutely free, so why not try it?
The bottom line is that Google AdSense will give you a better chance at
earning revenue through advertising than traditional ways of doing so, like
drumming up advertisers yourself.
As they say:
"Although we don't disclose the exact revenue share, our goal is to
enable publishers to make as much or more than they could with
other advertising networks."
Help with Google AdSense
Don’t be intimidated by Google AdSense. It is one of the most user-friendly,
helpful and profitable business tools available on the web. In fact, once you
create your Google AdSense account, you will receive an email from the
Google AdSense team that walks you through how to set up your account,
how to get the most out of it and also provides you with some additional
resources that will help you along the way.
The AdSense Help Center will guide you through everything AdSense, from
user error to questions about ad placement and customization. The AdSense
Help Forum is also a great place to go to talk to other website publishers.
Here you can discuss questions, concerns or even successes with other
publishers by posting and/or commenting on other’s posts.
And finally, the AdSense Blog is a great place to go to receive the latest
news and updates about AdSense and its latest announcements.
In addition, there are two very important rules to follow when using
Google AdSense.
#1. Do NOT click on your own ads! - This is extremely IMPORTANT. You
can not click on your own ads in order to turn a profit from Google AdSense.
It is not only against program policies, it is ethically wrong and more than
frowned upon. In fact, you can and will be caught, so please, be honest and
respect the terms required of you.
#2. Place ads carefully. - Just because almost anyone can use AdSense
does not mean it is a free-for-all. There are important guidelines to consider
on when and where to place your ads, and while they are extremely
unlimited, there are some limitations that are to be followed and respected.
If you follow these rules and pay close attention to the help Google provides
you as an AdSense user, you will have a positive experience and make
money while you are at it!
Google AdSense Makes Sense for Your Business!
Google AdSense is a great way to make money for your business. Not only is
Google a more than reputable company, (arguably, one of the most wellknown
and trusted in the world) so you can trust their services, but the
AdSense program is one of their most user-friendly and cost-effective
offerings to date.
Have you ever clicked on an advertisement on the web? If you have, you are
not alone. Millions of internet users “navigate” the web via clickthrus, links
and advertisements each and every second of every day. Across the world,
this has become how we communicate, do business, shop, trade, exchange
and enjoy.
And how often are you likely to click on an ad for something related to the
webpage you are currently visiting? For example, if you are surfing through
a pet supply website and you see an advertisement for a local veterinarian,
are you likely to click on that ad? Most likely, you will be.
As an AdSense account holder, you will allow Google to place ads on your
website that are not only relevant to your website content, but are
generated based on a heightened user experience. This is great news for
both you and your customers.
Google AdSense is helps internet business owners and internet users alike
generate an interconnected “web” of relevant information and helpful
content that in the end, will help you make more money. And who doesn’t
want to make more money?!
So, if you are looking for a fast, easy, reliable way to make additional
revenue for your online business, then look into starting an account with
Google AdSense. It will more than pay off for you and your customers!
Good luck with your Adsense Cash Flow!

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