The global adult diapers market is set to gain momentum from the increasing prevalence of incontinence worldwide. The Global Forum on Incontinence states that in 2018, more than 424 million people all over the world were suffering from incontinence. Besides, females are mostly affected by incontinence as compared to males. Fortune Business Insights™ published this information in a recent report, titled, “Adult Diapers Market Size, Share & Industry Analysis, By Product Type (Underwear & Briefs, Pads & Guards, and Drip Collectors & Bed Protectors), By Gender (Male and Female) By Distribution Channel (Institutional Sales, Retail Stores, and Online Channels) and Regional Forecast, 2019-2026.” As per the report, the adult diapers market size is projected to reach USD 19.77 billion by 2026, thereby exhibiting a CAGR of 7.0% during the forecast period. However, it stood at USD 11.55 billion in 2018.
An Overview of the Impact of COVID-19 on this Market:
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Launch of Technologically Advanced Products to Fuel Growth
Prominent organizations are launching new products equipped with several features, namely, skin-friendly components, odor control, and high absorbency levels. It is, in turn, increasing the demand for incontinence undergarments. Apart from that, they are persistently investing huge sums in researching about the requirements of the patients so that they would be able to introduce innovative products catering to their needs. Also, reputed manufacturers are utilizing various unique technologies, such as smart diapers and sensors, to prevent discomfort and accidental overflows. All these factors are set to propel the adult diapers market growth in the coming years.
Strong Government Support to Favor Growth in North America
In terms of region, the market is grouped into Asia Pacific, Europe, the Middle East and Africa, North America, and Latin America. Amongst them, Europe held USD 3.79 billion in terms of adult diapers market revenue in the year 2018. This growth is attributable to the rising focus on elderly care, normalization of social issues associated with incontinence, and upsurging number of educational programs for consumers. As per a research study conducted by Eurocare, over 50 million populaces in Europe are affected by incontinence. It would also boost the growth of the market in this region.
North America, on the other hand, would experience significant growth on account of robust government support, increasing gutilization of disposable incontinence absorbent products, and surging usage of e-commerce platforms. In Asia Pacific, India and China would showcase high growth owing to the ever-increasing population. Additionally, the rising number of childbirths and potential users of adult diapers are anticipated to augment growth. Lastly, the market would expand in the Middle East and Africa because of the high demand for hygiene products and an increasing preference for homecare services.
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